For years celebrities have endorsed products. They have allowed companies of all sorts to place their faces on everything from clothes to condoms and collected a fee for their services. Sounds like a fair exchange? Well not exactly. I am noticing that Black celebrities are getting more into endorsing liquor. Remember when Billy Dee Williams was the face of Colt 45? Billy Dee Williams demographics of fans were all way past the age of 18. Which means that they were marketing to his fan base which consisted of older adults. A lot of the celebrities of this generation have much younger fans who watch their every move and want to emulate them. Is it safe to say that these liquor companies are marketing towards a much younger audience? Are artists socially accountable for the products they market? Take a look at this list.

1. Spike Lee is endorsing Absolute Vodka

2. Puff Daddy is endorsing Ciroc Vodka

3. Kanye West is endorsing Absolute Vodka

4. KRS One is promoting Smirnoff Vodka

5. Common is promoting Smirnoff Vodka

6. T. I. is the spokesman for Remy Martin

7. Lil Wayne is endorsing Vodka

8. Swizz Beatz is endorsing Hennessy

9. Jay Z endorsed Budweiser, he also endorsed Cristal

10. Lil Kim is endorsing Three Olive Vodka

11. Trina has teamed with Diddy to endorse Ciroq Vodka

12. Rick Ross is the brand ambassador for Tequila

13. Lil John is endorsing Grey Goose Vodka

14. Young Jeezy is endorsing Belvedere Vodka

Are there stars simply getting paid and doing their jobs or are there deeper meanings here? Should they be cautious as to what they endorse due to the age of some of their fans? Are they not responsible to their fans in that way? Are there consequences to this?